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Eis porque a Apple não está nem aí para a batalha dos smart speakers...

The most basic Amazon Echo speaker is also available for less than US$40 (£40 in the UK), making it significantly cheaper than US$349 HomePod. This means it is very easy for consumers to try an Echo out or even place multiple devices around their home, helping spread the technology more widely. Apple’s Siri, on the other hand, is not available on any third-party devices. So while its rivals are spreading their AI into every corner of our lives, Apple is keeping it locked up in the company’s expensive products. And any software makers that are allowed into Apple’s walled garden have to custom develop their products for the underlying Apple platform but can’t even deploy them across all devices. Apple would need to mobilise a considerable number of developers to enlarge its capabilities beyond this.
Não entende a Apple quem acredita que o HomePod foi criado para disputar market share na referida batalha dos smart speakers. A Apple também não está competindo com os gadgets de $40 USD da Amazon como foi sugerido no artigo acima. O que a Maçã se propõe em geral é oferecer produtos e serviços de alta qualidade e a preços competitivos, capazes de manter as centenas de milhões de usuários satisfeitos com [e presos ao] seu altamente lucrativo ecossistema, o que, convenhamos, o faz com uma eficiência impar.